The Britpop bubble is ballooning, London swings again and a cloned sheep called Dolly looks herself in the eye. In London, something unique takes shape...
Under the banner of Duck and Cover (50’s bureaucrats' advice on what to do when the bomb drops) we provided our very own public service.
Fashion to protect you from the clone conspiracy. Style that casually sidesteps the status quo.
From humble beginnings in Harlesden, to live shop windows in Oxford Street and sponsoring infamous London club 'The End'.
Now standing proud in over 200 UK stores, Duck and Cover counts Daniel Craig, Jamie Oliver, George Ezra, Maverick Sabre and Rudimental among our friends.
But, like all great stories, the best is yet to come...